The 720° Customer Cover is the budding idea that birthed our business and it is also the philosophy that propels our structure, services and processes. This 720° philosophy states that, as a Marketing Communications Consultancy, with a keen focus on Impact and Change, “we go round the customer twice”.
We do a 360° round the customer when we offer creatively differentiated Marketing Communications Services. We do another 360° when we address the people in the organization, as a part of the Marketing Communications mix. Our belief is that there must be a synergized message from the organization from all touch-points, regardless of which one the customer interacts through. This reinforces the need to engage the customer through the most impactful and sustainable channel of experience delivery… the PEOPLE.