The 720° Customer Cover is the propelling idea that birthed our business.
It is the same philosophy that propels our services, our structure and our processes which states that, as a Marketing Communications Consultancy with a keen focus on Impact and Change, “we go round the customer twice”.
We go round 360° when we offer creatively differentiated Through-The-Line (TTL) Marketing Communication Services through traditional media. We go round a second time when we address the people in the organisation, as a part of the Marketing Communications mix. Our belief is that there must be a synergized message from the organisation from all touch-points, regardless of which one the customer interacts through. It reinforces the need to engage the customer through the most impactful and sustainable channel of experience delivery…the PEOPLE.
At Customer CentriCity Limited, we believe that achieving Total Customer Experience (TCE) leads to sustainable profitability.